I started out all over the map — photography, drawing, directing, designing — until I realized advertising was the field that let me do it all. That led me to focus my studies and build a foundation in advertising, which opened the door to a career where I could combine all my passions. A stint at a traditional agency, a detour into a dot-com startup, and a front-row seat to tech’s breakneck pace taught me to move fast and think bigger. Today, I jump between social, digital, experiential, and TV, weaving in AI and new tools wherever they make the work stronger. For me, it’s always about the idea — the medium is just the delivery system. Adobe, video, print, AI, client decks — I’ve got it covered.