When I was starting out, I was all over the map – photography, drawing, directing, designing – you name it, I couldn't decide. Then, I stumbled into advertising, where I discovered I could actually do all those things. I started off at a traditional ad agency, then took a detour into a dot com startup. That experience really opened my eyes to the tech world and how insanely fast it evolves. Since then, things have only ramped up more especially with AI, and honestly, I'm here for it. I weave in and out of social, digital, experiential, TV – bringing ideas to life. To me, it's all about the idea – it should always transcend the technology. Adobe digital, video and print tools, AI and client presentations are some of the things I'm well-versed in.