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  • About
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Vince Murray

Creative Director / Art Director

  • Work
  • About
  • Experience

Hyundai Santa Fe Launch

For the Santa Fe TV launch campaign, we needed to show how capable these SUVs really are, so we had a very rugged family put one to the test. We also created a L.A. Auto Show reveal video along with a very capable gallery of photographic images for the website and ad campaign.

IONIQ 5 N at SoFi Stadium

How do you make the all-electric/high performance Hyundai IONIQ 5 N stand out at a pro football game at SoFi Stadium? You have it do donuts on the big circular screen in the center of the field and plaster the screens around the stadium with Hyundai branding at the same time.

Hyundai Sonata 2024 “Professional”

To boost sales in the sedan category, we created a commercial capturing the exhilaration and joy experienced by anyone who gets behind the wheel of the new Sonata, boasting an impressive 290 horsepower.

Hyundai/Spider-Verse

For the new Spider-Man: Across the Spider-Verse movie global launch, we came up with an idea that would integrate the new Hyundai IONIQ 6 into the Spider-Verse world in a natural way – with action and a great soundtrack.

Hyundai Plug-in Hybrid

In addition to highlighting two new Hyundai plug-in hybrid EVs, our goal was to emphasize Hyundai's newfound dedication to electric vehicles.

Hyundai Sonata

The 2020 Hyundai Sonata. With forward-thinking features like available Hyundai Digital Key and Remote Smart Parking Assist, it’s the most technologically advanced sedan in its class.

Pacific Life

Hyundai Tucson Reveal

The task was to create a demo of all the new features on the Hyundai Tucson 2021. We brought a little more to the table with this story of our hero in a micro-journey from work to a night out.

Honda

Created this demo and brochure to help illustrate that the Clarity Plug-In Hybrid is engineered for comfort and convenience while being technologically advanced – all important features to this audience.

Lexus GS

Campaign for the Lexus GS that included social, digital, video and print. And the first ever print ad with an NFC tag that launched a video demo of the the Lexus App Suite simply by holding a phone up to the ad.

Arizona Elections

Broadcast work for The Citizens Clean Elections Act that helps restore citizen participation and confidence in Arizona's political system.

Toyota

Broadcast and video work for Toyota Service Centers and ToyotaCare brands.

Toyota Brand

Campaign work for Toyota's new brand awareness campaign "Let's Go Places."

Hyundai

Digital and mobile work for Hyundai's Elantra, Genesis and Sonata models.

Warner Bros. Studio Tour

Most people outside of Los Angeles don't realize that the majority of movie making happens outside the city of Hollywood. A lot of it actually happens at the Warner Bros. Studio in Burbank and the campaign line "Hollywood Made Here" comes out of this insight. This was a total redesign and brand makeover for the best and most authentic Hollywood studio tour in town.

Lexus HS

The Lexus HS has so many sensors and new technologies that we created a campaign that featured it all. This was a total integrated campaign that included all media channels but with an emphasis on digital.

Lexus SUVs

Broadcast, print and native digital advertising for all the Lexus SUV models.

Western Digital

Campaign work for Western Digital's line of personal cloud and mobile storage devices reminded people that it's a good idea to back up your digital life.

Flexjet

Flexjet’s target of discerning, hard-working affluent clientele place a high value on quality of time and experiences. We gave them a new look and brand voice to break through the clutter in this realm - including print, digital and direct.

We also branded an offer onto end panels of wine crates to make for a compelling, must-open direct mail piece. It became the most successful DM piece in the company’s history. 

Way To Quit

Anti-smoking ads for the Utah's Department of Health's WayToQuit.org initiative.

Las Vegas

Vegas Means Business in these B2B ads. And #VegasRules in the-day-after Super Bowl campaign reminding people that Las Vegas is the perfect place to celebrate your big win or forget about your team's loss. Also shown are a few real-time social post during the game.

Lexus Innovation

Concepted, designed, storyboarded and executed a couple of technology focused sites to help consumers understand the amazing thinking and advancements that go into all the Lexus vehicles.

Hyundai Santa Fe Launch

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Santa Fe “Vikings”

IONIQ 5 N at SoFi Stadium

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Hyundai IONIQ 5 N at SoFi Stadium

Hyundai Sonata 2024 “Professional”

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Hyundai Sonata 2024 - “Professional”

Hyundai/Spider-Verse

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Hyundai Plug-in Hybrid

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Hyundai Santa Fe PHEV “Squeegee”

Hyundai Sonata

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Pacific Life

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Pacific Life “Playing To Win”

Hyundai Tucson Reveal

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Hyundai Tucson 2021 Reveal

Honda

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Honda Clarity Plug-In Hybrid: Space and Sensing Demo

Lexus GS

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Arizona Elections

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Toyota

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Toyota Brand

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Hyundai

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Warner Bros. Studio Tour

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Lexus HS

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Lexus SUVs

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Lexus SUVs “Unannounced”

Western Digital

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WD MyCloud print

Flexjet

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Way To Quit

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Las Vegas

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Lexus Innovation

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Vince Murray ©2025